Arabian Journeys, ITHRA

At ITHRA, the King Abdulaziz Center for World Culture in Dharam, Saudi Arabia, we worked on a landmark new natural history gallery. The King Abdulaziz Center for World Culture is the first of its kind in Saudi Arabia – a public meeting place with a cinema, performance spaces, cafes and galleries created to an international museological standard.

Arabian Journeys is a natural history gallery, curated by the Natural History Museum in London. Over a three-year period we created an interpretive strategy for audiences that were very tech savvy but had little experience of museums. A key audience was teenagers and young families, and the content had to be detailed and educational, but fun and easy to digest at the same time.

Much of the content was digital, including scripts for virtual guides, and we also devised a series of games to make the journey through the content experiential and enjoyable. Visitors would feel as though they were exploring this unique and fascinating landscape themselves.

We wrote scripts for the Gallery and devised a Style Guide and Text Strategy, which the client applied across the entire Center.

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