The National Army Museum were undergoing a huge, transformative capital project and rolling out a new brand at the same time. They understood that their writing needed to shift a gear to keep pace with these massive changes.
We created a bespoke programme of training for them alongside a new Style Guide that helped them to express the new museum’s character eloquently and accurately. The HLF-funded training also involved in-depth ongoing mentoring as the content teams put together the all-important new text for the museum galleries. We did a final proofread of all texts before production.
After the success of the content team training, the training was rolled out across the organisation, with a training programme and Style Guide for every team in the museum.