I talk a lot about empathy in my work. It’s really easy to get into a myopic rut when you’re under pressure – repeating what you believe works or will get your manager’s approval, creating content to please your peers not your visitors, working within academic norms. But it’s really important to try to seeContinue reading “Empathy”
Tag Archives: Museums
Cultural planning during a global pandemic
It was relatively easy to work out how to plan cultural content during lockdown (if you had the energy or manpower) – make it digital, make it empathetic and use it to help people make connections. We probably all feel at the moment that it was dead simple pre-lockdown too, when we had the budgetContinue reading “Cultural planning during a global pandemic”
Hastings Digital Quilt
It’s all too easy to default to offering a passive experience on social media, sharing the ‘object of the day’ or, during lockdown, photos of ‘what we’re missing’. Hastings Museum and Art Gallery didn’t fall into that trap. As the 2020 lockdown began it quickly became a digital museum, with creatively put together content thatContinue reading “Hastings Digital Quilt”
National Museum of the Royal Navy
The National Museum of the Royal Navy in Portsmouth were creating an exciting, volunteer-led exhibition and brought me in to train staff and volunteers, so that they could be sure of a consistent and appropriate tone of voice in the final text. I ran two workshops in engaging writing for a team across two sites,Continue reading “National Museum of the Royal Navy”
British Museum Zayed National Museum
The British Museum approached us to write the text for the main gallery of the Zayed National Museum. It was important that the text conveyed the British Museum’s character of trustworthy authority and confidence, as well as conveying a sense of UAE national pride. We created a tone of voice that was warm and dignified,Continue reading “British Museum Zayed National Museum”
How to plan a visitor experience
Here’s a downloadable, detailed, step-by-step process for how to plan a visitor experience that will be memorable and enjoyable to experience – and memorable and enjoyable to plan!
Lockdown update
I’m still working – from home, as usual. Please feel free to get in touch for some advice or thoughts on a project – I’m more than happy to exchange a couple of emails or have a chat for free. My writing and interpretation coaching is now online. If you’re interested in training now, giveContinue reading “Lockdown update”
Five things you can do now
This is a strange time and it’s tempting, as a heritage site, to hunker down and wait for it to pass. But in doing so, you’re missing a huge opportunity to connect with your audience and offer them a bit of support. 1. At the moment everyone is keen to feel human connection. Now isContinue reading “Five things you can do now”
The Auckland Project
The Auckland Project is a project that spans over a thousand years and seven venues in one beautiful setting. It’s all about Bishop Auckland: a small town, but one with a big history and big ambitions. The public engagement team asked us to come in and help hone the skills of their curators and contentContinue reading “The Auckland Project”
The Box, Plymouth
It was an exciting time for Plymouth’s museums. A new, multi-million pound gallery and museum complex on North Hill was being built to house Plymouth’s most important heritage collections on one site. A striking contemporary extension on the back of the former Museum and Art Gallery and Central Library was being built and St Luke’sContinue reading “The Box, Plymouth”