Epping Forest were updating their visitor centre and their design company, Codsteaks, invited us to join the team as scriptwriters for the centre’s exhibition and AV text. The City of London were keen to achieve a humorous, ‘Horrible Histories’ tone of voice, and we worked together to pin point the right voice for them –Continue reading “Epping Forest Visitor Centre”
Tag Archives: Scriptwriting
The University of Birmingham
The University of Birmingham’s Director of Public Engagement asked us to create a strategy for a new tone of voice for all the university’s external communications. We went through a rigorous process, analysing the university’s current vision and intent against public perception, creating a bespoke tone of voice that would support and enhance their currentContinue reading “The University of Birmingham”
Empathy
I talk a lot about empathy in my work. It’s really easy to get into a myopic rut when you’re under pressure – repeating what you believe works or will get your manager’s approval, creating content to please your peers not your visitors, working within academic norms. But it’s really important to try to seeContinue reading “Empathy”
Land of Iron, North York Moors National Park
With Core Creative, North York Moors National Park were updating their visitor centre and outdoor interpretation. They wanted to tell a story about the intense industrial development in the Moors in the Victorian era, driven by the discovery of ironstone, and the subsequent explosion of mining and railway development in this tranquil place. I workedContinue reading “Land of Iron, North York Moors National Park”
National Museum of the Royal Navy
The National Museum of the Royal Navy in Portsmouth were creating an exciting, volunteer-led exhibition and brought me in to train staff and volunteers, so that they could be sure of a consistent and appropriate tone of voice in the final text. I ran two workshops in engaging writing for a team across two sites,Continue reading “National Museum of the Royal Navy”
British Museum Zayed National Museum
The British Museum approached us to write the text for the main gallery of the Zayed National Museum. It was important that the text conveyed the British Museum’s character of trustworthy authority and confidence, as well as conveying a sense of UAE national pride. We created a tone of voice that was warm and dignified,Continue reading “British Museum Zayed National Museum”
Lockdown update
I’m still working – from home, as usual. Please feel free to get in touch for some advice or thoughts on a project – I’m more than happy to exchange a couple of emails or have a chat for free. My writing and interpretation coaching is now online. If you’re interested in training now, giveContinue reading “Lockdown update”
How to plan an interpretive story
Here’s a free download that gives a detailed, step-by-step process in how to plan an interpretive story.
The Auckland Project
The Auckland Project is a project that spans over a thousand years and seven venues in one beautiful setting. It’s all about Bishop Auckland: a small town, but one with a big history and big ambitions. The public engagement team asked us to come in and help hone the skills of their curators and contentContinue reading “The Auckland Project”
The Box, Plymouth
It was an exciting time for Plymouth’s museums. A new, multi-million pound gallery and museum complex on North Hill was being built to house Plymouth’s most important heritage collections on one site. A striking contemporary extension on the back of the former Museum and Art Gallery and Central Library was being built and St Luke’sContinue reading “The Box, Plymouth”